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I've been warning this was inevitable for years. The only surprise is how long it took them. Starting October 27th, Airbnb is rolling out a single, host-only fee structure that looks like administrative housekeeping but functions like strategic warfare. ๐“๐ก๐ž ๐ฆ๐ž๐œ๐ก๐š๐ง๐ข๐œ๐ฌ ๐š๐ซ๐ž ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž: Before: Hosts paid ~3%, guests paid 14โ€“16% in visible Airbnb fees Now: Hosts pay 15.5% (16% in Brazil), guests see zero fees ๐“๐ก๐ž ๐ข๐ฆ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ... Think about booking a hotel. You see one clean price. The platform takes its cut behind closed doors. Guests never know, never care. Airbnb just adopted that model. With this move, they've blurred the line between hotels and vacation rentals. Regulators have targeted โ€œjunk fees.โ€ Airbnbโ€™s solution? Make their fees invisible. You canโ€™t regulate what consumers canโ€™t see. But hereโ€™s where it gets personal: ๐˜๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐ž๐ฌ๐ญ ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐ฐ๐ž๐š๐ฉ๐จ๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐ฏ๐š๐ง๐ข๐ฌ๐ก๐ž๐. Or did it? For years, hosts pitched: โ€œBook direct and avoid Airbnbโ€™s fees.โ€ Thatโ€™s now meaningless. Airbnb didnโ€™t just restructure pricing. They neutralized your independence. ๐“๐ก๐ž ๐ฉ๐ฌ๐ฒ๐œ๐ก๐จ๐ฅ๐จ๐ ๐ฒ ๐Ÿ๐ฅ๐ข๐ฉ: Before: guests blamed Airbnb. Now: theyโ€™ll assume you are charging more. Airbnb keeps 15.5%. You take the heat. ๐“๐ก๐ข๐ฌ ๐ข๐ฌ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐š ๐ฉ๐š๐ญ๐ญ๐ž๐ซ๐ง: Cut guest communication Masked contact info Penalized off-platform bookings Removed fee-based direct incentives Each move: reduce host leverage, tighten control. ๐“๐ก๐ž ๐ฅ๐จ๐ ๐ข๐œ๐š๐ฅ ๐ง๐ž๐ฑ๐ญ ๐ฉ๐ก๐š๐ฌ๐ž? Brand-neutral listings. Your โ€œSunset Paradise Villaโ€ becomes โ€œ2-Bedroom Condo in Miami.โ€ Your identity erased. And it wonโ€™t stop here. Hotels pay 18โ€“22% commissions. Airbnb is at 15.5%. Theyโ€™ve got room to raise fees to 20%+ and still call it โ€œindustry standard.โ€ If 15.5% feels painful, imagine 22%. ๐–๐ก๐š๐ญ ๐ฌ๐ฆ๐š๐ซ๐ญ ๐ก๐จ๐ฌ๐ญ๐ฌ ๐š๐ซ๐ž ๐๐จ๐ข๐ง๐  ๐ง๐จ๐ฐ: โœ… Raise rates 13โ€“15% to protect margins โœ… Shift messaging โ€“ beyond โ€œno fees,โ€ to "best price guaranteed" and highlight value โœ… Diversify pipelines โ€“ explore alternatives like Savvy and niche booking channels โœ… Build direct solutions โ€“ KNOKX for websites, and Direct Booking Tools for clear price comparisons ๐“๐ก๐ข๐ฌ ๐ข๐ฌ๐งโ€™๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐Ÿ๐ž๐ž ๐œ๐ก๐š๐ง๐ ๐ž. ๐ˆ๐ญโ€™๐ฌ ๐ญ๐ก๐ž ๐จ๐ฉ๐ž๐ง๐ข๐ง๐  ๐ฆ๐จ๐ฏ๐ž ๐ข๐ง ๐ž๐ฑ๐ญ๐ซ๐š๐œ๐ญ๐ข๐ง๐  ๐ก๐จ๐ฌ๐ญ ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ. ๐“๐ก๐ž ๐œ๐ก๐จ๐ข๐œ๐ž ๐ข๐ฌ ๐›๐ข๐ง๐š๐ซ๐ฒ: ๐€๐๐š๐ฉ๐ญ ๐ง๐จ๐ฐ ๐จ๐ซ ๐ ๐ž๐ญ ๐š๐›๐ฌ๐จ๐ซ๐›๐ž๐ ๐ข๐ง๐ญ๐จ ๐€๐ข๐ซ๐›๐ง๐›โ€™๐ฌ ๐ฆ๐š๐œ๐ก๐ข๐ง๐ž. ๐Ÿ’ฌ If 15.5% was the kill shot, whatโ€™s your backup plan when it hits 20%+? #airbnb #directbooking #directbookingwebsite #airbnbhost #hospitality
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