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1. Facebook static ads are effective; Twitter ads often aren’t. 2. Google Search ads are key for local services. 3. Understand attribution models (first vs last touch). 4. Future-proof with server-to-server tracking. 5. Basic Excel skills are crucial for ad management. 6. Use bulk ad creation for efficiency. 7. Custom rules are helpful but not foolproof. 8. Scrutinize advice from platform reps. 9. Know your CPA for effective budgeting. 10. Aim for 50+ weekly conversions for scalability. 11. Plan major events like Black Friday/Cyber Monday in advance. 12. Utilize competitor analysis tools effectively. 13. Low-cost ad opportunities in the Q5 period (post-December 25). 14. Focus on pixel and creative for campaign success. 15. Enroll in META FOX to reduce ad disapprovals. 16. Effective ads address needs and incorporate humor. 17. Broad ad sets help in better audience targeting. 18. Mobile-friendly ad management is essential. 19. Emphasize automation for scaling. 20. Include freebies and use scarcity tactics in ads. 21. High-engagement ads (with comments) perform better. 22. Always cross-verify Facebook data. 23. Calculate ad budget as 7.14x CPA. 24. Keep a creative inspiration document. 25. Combine paid social with organic strategies. 26. Use diverse freelance UGC creators. 27. AI is for ideation, not replacing creativity. 28. Allow authenticity in influencer content. 29. Data accuracy is crucial for decision-making. 30. Inaction can sometimes be the best strategy. 31. Leverage tools like Kitchn.io for ad automation. 32. Google Trends can inspire ad ideas. 33. Budget accuracy and careful scaling are essential. 34. URL tracking is key for performance analysis. 35. Focus on creatives that align with brand values. 36. Draw inspiration responsibly; avoid outright content theft. 37. Separate emotions from ad performance. 38. Canva is a practical alternative to Photoshop. 39. Early adoption of new platforms offers advantages. #Mediabuying #mediabuyer #mediabuyinglife #mediabuyers #mediabuyingtips #mediabuyerstiktok #facebookads #tiktokads #metaads #instagramads #advertising #digitalmarketing #digitaladvertising
This video changed my life. Thank you to everyone who has watched my content over the last year. I don’t actually think TT is going anywhere but if it is, you know where to find me.
Never stop brainstorming 🧠 #Facebookads #metaads #tiktokads #mediabuying #mediabuyer #mediabuyinglife #mediabuyers #mediabuyingtips #mediabuyerstiktok
Content creators make the best ads. After diving into content creation on the organic side over the past year, I realized how similar the creative process is. You have to be able to treat every piece of content as a test. You need to be able to create on the platforms and FOR the platforms that you're serving content to. You have to understand the community you're creating content for. This 100% translates to the ad side. The best ads are often filmed and edited right within instagram and tiktok. Use native fonts, sounds, trends, filming styles, etc. Another term for this is "Ugly Ads" (coined by Barry Hott) Don't overthink it. Keep it simple. Don't make ads that look like ads.
Do you think the cost to create is zero? Does this comment piss you off? #spotify #cancelspotify #musicindustry #musiciansoftiktok
⚠️You are not your target audience⚠️ No matter how much you think you are. When I first started running ads on social media, I remember thinking that I understood the target audience I was advertising to because I felt I was in a similar demographic. I made the mistake of making ads that I thought I would click on. Here’s the reality. The vast majority of people buying your product aren’t professional advertisers. They don’t think like you. This is why testing a variety of creative styles and ideas is crucial otherwise you will be stuck in the “I thought this was a good ad” hole with nothing to show for it. I’ve had conversations with friends, partners, strangers about what they would click on. It’s almost always different from what actually works. Before you ask for creative feedback from anyone, ask them how much they actually buy online. Get outside your small circles. The world is too big. Remove your bias. Test ad creatives that you would never click on, they just might work. #Mediabuying #mediabuyer #mediabuyinglife #mediabuyers #mediabuyingtips #mediabuyerstiktok #tiktokads #metaads
Advertising secrets part 2 🤫

Soft launch of my skool is now live! 👋🏻 Soft Launch Pricing $50/month until 100 members You’ll start with the full course + join all the exciting stuff I’m building for this community. Inside: 🕔 10+ hrs of step-by-step Meta ads training 🔌 Plug-and-play templates & Google Sheets 🤖 Custom GPTs for copy, hooks, compliance 🎨 Swipe files + ad breakdowns 🔓 Lifetime access to a private group of buyers + founders COMING SOON ⬇️ 📞 Monthly Group Calls ⚙️ Automation Templates (Make.com + N8N) ⚒️ Ai Tools + Walkthroughs 🗣️ Guest Speakers Join now and get in on the ground floor 🚀
The secret 8 and 9 figure brands aren’t telling you.